NO PAIN NO GAIN
…When asked about the ideas behind his latest fragrance – L’Eau Froidewhich translates as “cold water” – it transpires the inspiration can be traced back to a tree. Lutens is a fantastic storyteller, lacing his anecdotes with vivid metaphors and philosophical thoughts: “This fragrance is very personal to me. It’s interesting to think about the differences between ‘hot’ and ‘cold’. Whenever one is frightened, they may break out into a cold sweat, but sweat is akin to heat.”
“Plants are very intelligent. The natural world is incredible”
“I wanted a fragrance that was clean, pure and cold. I don’t like cologne, because it has a false freshness. Everyone will tell you that when you apply Eau de Cologne, because of the alcohol in it, it feels cold straight away. But once you’ve lost that initial impact, all you’re left with is lemon and orange zest. That doesn’t sit comfortably with me so with this particular fragrance I wanted to create something that was excruciatingly cold.”
“The incense that I’ve used is Somalian incense,” reveals Lutens. This particular incense is the dried, rich, golden brown sap of the Boswellia Sacra tree, located in the hottest regions in the world, where it very rarely rains. “The sap of the tree is like the blood of a human, but cold; you could even go as far to say its a cold blooded creature. It’s almost like a punishment the tree is suffering there – it’s in a place, which is extremely arid. It only survives because of its sap; the tree has to generate something ice cold to sustain itself. It’s almost like the first example of air conditioning. Plants are very intelligent. The natural world is incredible!”
